Friday, June 24, 2011

Never Fear: Entrepreneurship Is About Failure

One fundamental problem in reinvigorating Japan's entrepreneurial economy is a misapprehension of the nature of entrepreneurship, and the factors that lead an individual to become an "entrepreneur." While in the last blog, I mentioned how entrepreneurship is a mindset that everyone should embrace, today I will concentrate on the venture-building aspect of entrepreneurship, which Webster's defines as "one who organizes, manages and assumes the risks of a business or enterprise." The key phrase in this definition is "assumes the risk." Entrepreneurship is all about the willingness of individuals to assume risk -- and their ability to calculate and mitigate against it. Not the blind willingness to just "take risks" as many tend to associate (incorrectly) with the definition of an entrepreneur.

In evaluating a business plan, although we might be able to discern something of its promoters' awareness of risk and their readiness to contend with it, no amount of "process" will eliminate it. We must embrace failure as a factor required for success.

As only 18% of entrepreneurs in the U.S. succeed with their first venture (Gompers et al., 2008), many, if not most, only achieve success after repeated failure. Thus, entrepreneurship is as much about failure as success. Its essence is a capacity to accept the fear, the reality and, above all, the lessons of failure. This capacity is required of the entrepreneur and - critically - everyone surrounding him or her: spouses, in-laws, bank managers and peers. Without this capacity to accept failure, a grant from government to become an entrepreneur represents a poisoned chalice.

As an entrepreneur who has started ventures - successful and otherwise - in both Japan and the U.S., in this regard I can testify to a profound divergence in attitudes between the two nations. While Americans tend to have high regard for individuals who succeed by taking risks, there is a corresponding tolerance for those who try bravely but fail. In Japan, by contrast, as Robert Kneller wrote in a July 2000 article in J@pan Inc. magazine:

"Failure is regarded not as a valuable learning experience but as a sign of ineptitude or moral turpitude. Family members are likely to be ostracized. Credit ratings are ruined. Obtaining a housing mortgage or renting an apartment becomes impossible."

In fact, failure is only such if it is not taken as a learning experience and one builds upon what was ascertained to correct and try again. Since we are born, we have failed continuously at many things (walking, riding bikes) but have eventually learned to overcome them. However, just because we have become adults doesn't mean the process stops.

From this observation, one might attempt to hypothesize an inherent flaw in Japanese civilization, to say that Japanese somehow lack entrepreneurial DNA. If so, how could one account for two outbreaks of unbridled entrepreneurial vigor in the nation's modern history?

Both in the Meiji Era (1868-1912) and following Japan's defeat in 1945, Japan's development was propelled by surges in entrepreneurial activity that created what are now the nation's largest companies. Post-1945, due to wartime devastation, even established firms were effectively "restart-ups."

Even without offering a comprehensive analysis of Meiji versus post-war entrepreneurship, in both instances it is evident that Japan's established order was disrupted and that the barriers to assuming risks were lowered.

In both periods, disorder created an atmosphere of opportunity. In Meiji, a new-found sense of freedom encouraged entrepreneurs to assume risks. Post-war, it was hunger and desperation that lowered the barriers to assuming risk. Prospective entrepreneurs had nothing to lose. They started with nothing - but nothing stood in their way.

In this hungry environment, people like Masaru Ibuka and Akio Morita, the founders of Sony, were not deterred by the absence of government grants.

Beyond dispute, the Japanese have enormous latent entrepreneurial effort. But set against it is a corresponding societal instinct to smother anything that moves in bureaucratic process; to eliminate anything that smacks of disorder, randomness or risk. The result is unparalleled excellence in manufacturing but stunted entrepreneurial energy.

This gives rise to a disturbing notion that Japan grows like a forest in which new saplings can only emerge once fire releases the seeds from pine cones and allows sunlight to reach the forest floor. Although perhaps an effective mechanism, it requires undue suffering among ordinary people.

So how might Japan learn to grow without burning its entire structure to the ground? In my next post, I'll look at some practices that need to stop in order to start up a reinvigorated entrepreneurial economy.

Tuesday, June 14, 2011

Do Japanese Lack Entrepreneurial DNA?

Having just returned from the World Economic Forum - East Asia in Jakarta, I was very impressed by the high caliber of participants (high government officials, Fortune 100-level executives, NPO/NGO leaders and numerous entrepreneurs) from around the world. For me personally, it was three days of incredible discussion and dialog with a large number of very smart and passionate people. From time-to-time, I was asked how Japan was doing--not only in the context of the recent disaster but also for the future going forward--and if they will "ever come back." This got me thinking about this topic once again and also provided me with a foreigner's perspective on the matter. I've been thinking about this issue since returning to Japan.

To assert that "Japanese bureaucrats can no more create an entrepreneur than a man can give birth" may seem an obtuse preface to a clarion call for Japan's government to focus on creating entrepreneurs. But without such an emphatic proscription up front, the bureaucrats can be expected to charge off in the wrong direction.

While Japan's government (or any other government) cannot proactively "create" a cadre of entrepreneurs, it is well within Tokyo's power to stop practices that effectively prevent the emergence of successful entrepreneurs. Furthermore, as I have mentioned repeatedly, many of the most innovative companies in the world were founded during times of crisis. Therefore, it is critical to remove any barriers that inhibit entrepreneurial activities and to correct (well intentioned, yet) ineffective methods that have continued to waste public funds with very little to show for it.

The need is clear. If Japan is to stem an economic decline that continues after two decades it must generate a new wave of entrepreneurial energy. Since 1975-76, when Microsoft and Apple were founded, the U.S. has consistently produced a stream of entrepreneurial ventures that have become pillars of the nation's economy, including Oracle, Dell, Amazon, Google and many others. Over the same period, only a handful of Japanese ventures (e.g., Softbank, Uniqlo and Rakuten) have achieved success on a large scale. Yet, even these companies have yet to make the global impact that their brethren have.

When confronted with a gap like this, Japan's bureaucratic response is reflexive and predictable. Plans are drawn up with catchy numerical targets: "Create 10,000 entrepreneurs in 10 years." To make the initiative concrete, plans for a state-of-the-art "Entrepreneur City" may be unveiled -- echoing the near-empty, heavily subsidized "Science Cities" left over from Japan's surge of enthusiasm for R&D in the 1990s. At the same time a costly nationwide advertising campaign may be launched with slogans like "Be an Entrepreneur!"

With whatever budget remains, we can expect the centerpiece of such an initiative to be a program of cash "research" grants, allocated equally among the prefectures, and administered by a small army of bureaucrats tasked with processing voluminous paperwork from applicants. This is the trap that bureaucrats are most likely to fall into when administering any disaster relief fund.

What we can predict with near certainty is that Japan's usual approach will fail to generate the required increase in entrepreneurial activity. Not that the reasons for failure are specific to Japanese bureaucrats. Too little spread too thin without the right support (management, resources, etc.) will lead to the same ineffective result. The inherent folly of targeted state intervention to spur entrepreneurship has been demonstrated decisively by scholars such as Josh Lerner and William Kirk & Ramana Nanda of Harvard Business School.

Anyway, back to the forum in Jakarta, I had the opportunity to listen to the vice chair of Keidanren (Japan Business Federation - 日本経済団体連合会) during the "Creating Jobs in Asia: The Entrepreneurship" session where he (Yorihiko Kojima - Mitsubishi) mentioned that "Entrepreneurship is not about the size of a company but about a mindset." I just hope all the leaders of Keidanren really feel that way, but to make a significant difference both the organization and the government need to become more innovative and entrepreneurial in how they foster entrepreneurism in Japan.

In my next post, we'll look at one characteristic that seems to be a particular barrier to entrepreneurial growth in Japan: fear of failure.